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From 20K to 40K in 1 year—you can do it too

It took me 9 years to reach 20K subscribers on YouTube—but in just one year, I doubled that, gaining 1.9M views and thousands in revenue. The difference? Strategy. I applied the same content marketing principles I use at Edify Content to help brands grow, and the results speak for themselves.

SEO isn’t dead. It just smells funny

Yes, you still need to do SEO. But if you’re still chasing high-volume keywords and pumping out generic content, you’re doing it wrong—here’s what actually works in 2025.

The paradox of engagement: Why your real audience is silent

Your most valuable audience—the ones who actually matter—probably aren’t liking, commenting, or sharing. But just because they’re silent doesn’t mean they aren’t paying attention.

Is AI a threat? Or an asset?

AI isn’t here to replace you—it’s here to help you move faster. But speed without strategy leads to generic content and lost trust, so the real advantage comes from using AI to amplify your strengths, not replace them.

3 types of money-making content

Discover the three types of content that drive revenue—case studies, white papers, and competitive analyses—and learn how to make your content profitable.

7 Key Message Examples to Inspire Your Marketing

Many SaaS companies get caught up in the “If you build it they will come” mythology. But getting people to understand what you do and care about it is absolutely critical, no matter how spectacular your product. Yes, you need a marketing strategy, but more than that, you need talking points.

Newest content

Anthony Garone 10/26/23 Anthony Garone 10/26/23

Announcing EdifAI: Our GenAI Content Service

We’re excited to announce our new AI service, EdifAI. It’s a marriage of AI tools and expert editorial. Have we broken the iron triangle of cost, scope, and speed? We think so.

Anthony Garone 10/5/23 Anthony Garone 10/5/23

Cattle vs. Pets: Not All Content is Special

Content marketing is like raising animals on a farm. You’ve got cattle in the field generating organic traffic and helping with your overall SEO strategy. And you have a few pets who live in your home, attracting the attention of very specific personas and generating leads. Here's how to tell the difference, and when to invest more into your marketing.

Anthony Garone 8/9/23 Anthony Garone 8/9/23

Measuring Content Marketing Is More Than Traffic Numbers

Content marketing has become a buzzword, often associated with increasing website traffic, social media followers, and other measurable metrics. But is there more to it than “make numbers on the dashboard go up?” Of course there is. You’re reading an article written by a content marketer. What did you expect?

Anthony Garone 6/9/23 Anthony Garone 6/9/23

How to Create a SaaS Thought Leadership Strategy

Thought leadership is some of the highest-potential content you can produce, but it rarely performs. Why? Because there’s no clear strategy behind it. The world needs good thought leadership, especially now - but this great content doesn’t happen by accident.

Anthony Garone 5/1/23 Anthony Garone 5/1/23

How to Write Thought Leadership for Technical Companies

This might ruffle some feathers, but I’m going to say it anyway: Every technical company should be publishing thought leadership content. If you’re making efforts to innovate, develop new products, or get a leg up on the competition, you need to publish thought leadership articles and white papers.

Anthony Garone 4/18/23 Anthony Garone 4/18/23

Is Marketing to Software Developers Hard?

Marketing to tech people is the worst. They are skeptical, dismissive, and would rather spend 100 hours of their time building their own app before spending $8/month on yours. They block ads, they have a sixth sense for promotional language, and they’re too smart for their own good.

I should know—I’m a tech person.

Anthony Garone 4/3/23 Anthony Garone 4/3/23

What Makes a Good B2B SaaS Writer

Are you struggling to find a good B2B SaaS content writer? Learn about the qualities of a good writer, the challenges in finding one, and why many professional writers aren't good B2B SaaS writers.

Anthony Garone 3/1/23 Anthony Garone 3/1/23

There’s, like, so much data

Is data exploding? If so, how do we survive the explosion?

Anthony Garone 1/23/23 Anthony Garone 1/23/23

ChatGPT: My Favorite New Employee

Will AI content tools like ChatGPT put us out of business? Hardly! We are already making money from it.

Anthony Garone 11/21/22 Anthony Garone 11/21/22

Ghostwriting Can Grow Your Business

The initial arguments against ghostwriting are: “It won’t sound like me,” or “That sounds expensive,” or “It’ll take just as much time to write it as it would to work with someone.” Are these valid reasons not to hire a ghostwriter?

Anthony Garone 9/19/22 Anthony Garone 9/19/22

Featuritis: Why Your Website Doesn’t Convert

No matter how beautiful or flashy your website is, you need to emphasize value, not features. There’s only one prescription for Featuritis: key messages.

Anthony Garone 7/29/22 Anthony Garone 7/29/22

Attract Better Customers with Specific Marketing

Would you rather appeal to everyone and have a very low conversion rate or appeal to the people who are more likely to buy your product and have a much higher conversion rate?

Anthony Garone 6/14/22 Anthony Garone 6/14/22

How to Create Meaningful Content: Tips from a Former Content Skeptic

It’s easy to create meaningless content. It’s even easier to create meaningful content—once you know what your audience wants and how they think.

Anthony Garone 5/16/22 Anthony Garone 5/16/22

Key Messaging and Positioning Strategies: What Are They?

Developing key messaging and positioning strategies can be a difficult and confusing endeavor. There’s a lot of terminology, like brand positioning and product positioning. What does it all mean?

Anthony Garone 9/23/21 Anthony Garone 9/23/21

What is content strategy and how does content marketing work?

How many of you can barely explain your job to your spouse or extended family? 🙋‍♂️

When I got into "content marketing," I thought it'd be easier to explain than my technical software development roles. I was wrong (as usual). 🤦‍♂️

Here's my explainer article on "content marketing."

Anthony Garone 9/17/21 Anthony Garone 9/17/21

Glengarry Glen Ross Alec Baldwin Speech, but Affiliate Marketing

Here’s the famous Baldwin speech from Glengarry Glen Ross, but about affiliate marketing.

Anthony Garone 8/16/21 Anthony Garone 8/16/21

How to Build a Good Home Page

Building a great home page is hard work. Most of them are too long, don’t speak to the visitor, and have high bounce rates .Here’s what a content expert sees when they look for opportunities to improve.

Anthony Garone 8/5/21 Anthony Garone 8/5/21

How to work with a content marketing agency like Edify

What does it mean to work with a content agency? How does Edify work with clients? Answers to these questions and more!

Anthony Garone 7/13/21 Anthony Garone 7/13/21

App Tracking Transparency is Killing Your Ad Strategy

Apple’s new iOS 14.5 App Tracking Transparency is changing the landscape for ad spend in 2021. Will it kill your ad strategy? If so, what should you do?